When you're looking for help buying or selling property, it's important to remember that the terms "real estate agent" and "REALTOR®" are not synonymous. REALTORS® can provide an extra level of service, and to be a REALTOR® you must be a member of the National Association of REALTORS®. The N.A.R.is a non-profit trade organization that promotes real estate information, education and professional standards.

The National Association of REALTORS® also has earned a strong reputation for actively championing private property rights and working to make home ownership affordable and accessible.

Code of Ethics
N.A.R. members adhere to a strict code of ethics founded on the principle of providing fair and honest service to all consumers. REALTOR® business practices are monitored at local board levels. Arbitration and disciplinary systems are in place to address complaints from the public or board members.

REALTORS® are directly accountable to the individual consumers they serve. Real estate licensees who are not REALTORS®, work solely under state licensing regulations.

RE/MAX REALTORS®
RE/MAX real estate agents are required to be REALTORS® as a condition of membership in the RE/MAX organization. As a percentage of membership, RE/MAX agents hold more REALTOR® professional designations compared to any other national or international company.

The various designations are a symbol of achieving and maintaining advanced levels of education in real estate sales and marketing. Look for the REALTOR® or "R" logo when shopping for real estate assistance, for assurance of ethical standards and commitment to the community.


RE/MAX Sales Associates
RE/MAX was created by top producers for top producers, and it is, ultimately, quality RE/MAX Sales Associates who have made the organization a giant of the real estate industry. RE/MAX Associates resoundingly demonstrated their excellence by selling a record-breaking 1 million homes in 1997, the most transaction sides in a single year ever recorded by any real estate network.

Quality Professionals
As their production shows, RE/MAX is the business home of quality professionals. Every program and service that RE/MAX provides is designed to enable Associates to reap the maximum reward for their efforts and to help them reach their full professional potential. Now nearly 50,000 strong, RE/MAX Associates, on average, lead the industry in production, experience, and professional designations. They also are well known for their contribution to Realtor boards and for their community involvement.

Best of the Best
For 25 years, RE/MAX has sought the top 20 percent of agents who are estimated to do 80 percent of the business in residential property sales. In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.

Benefits of RE/MAX Affiliation
RE/MAX name recognition, reputation for quality service, and market strength - which is rapidly becoming worldwide in scope - afford Associates a considerable advantage when competing for clients. Associates also benefit greatly from award-winning RE/MAX advertising, featuring one of the most recognizable of all corporate logos: the RE/MAX Balloon. And the RE/MAX referral network, connecting one professional with another, is the most effective in the industry. RE/MAX Associates can be confident that their relocating customers will be in good hands.

Associate Advertising and Promotion
In addition, under the RE/MAX Concept, Associates have always had the freedom to promote themselves and their properties to whatever extent they desire. RE/MAX Associates spend an average of $5,000 annually on advertising and personal promotion. Independent and creative, they invest in a wide range of advertising venues, including: local newspaper advertising; bus benches; billboards; brochures promoting themselves or properties; and personalized key chains, refrigerator magnets, and other specialty items. Promotion is limited only by the Associate's imagination.

A Network of Winners
Winners attract other winners. A professional environment draws other quality people, resulting in more yard signs, more advertising resources, more RE/MAX name recognition, more referrals, and thus even more agents looking to RE/MAX to fulfill their career ambitions. Associate success has played a major role in the network's 25 consecutive years of growth, regardless of housing markets.